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Nanso Home

Collection & Trend coordination — Graphic design — Product development

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Nanso Home – collections, 2019–present

Nanso, founded in 1921, is a Finnish clothing brand well known by its bold patterns, high quality home-wear and classic, Finnish design. Currently the brand is about to spread over home textile market, and is lounging licensed home products during 2020-21. My huge privilege is to be part in developing collections and directions for this new product segment: I’m designing trends and colour cards, collection & product proposals and preparing marketing presentations for purchase department and retailers.

Credits

Client: NANSO, licence by Holmberg Brands

Creative Direction: Noora Niinikoski

Concept & trends, coordination, visual communication: Tuuli Haapio

Visuals: Tuuli Haapio & mix of inspiration images

Patterns: Nanso

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