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Memento Moooi Medley – Digital assets

animation — concept — pattern — illustration

Memento Moooi Medley – Digital Assets, 2022

Memento Moooi Medley is a pattern created for Memento Moooi wallcovering collection in licence collaboration with Moooi and Arte. The pattern is widely used for Moooi branding and products such as carpets, scarves and stationary. In addition, it is widely used for digital products. The looping animation was used for collection launch campaign activities and at the Milan Design Week 2022. Elements out of the pattern were also used to create Moooi AR-experience, 3D animals and social media campaign assets.

Credits

Creative Direction: Christie Wright

Concept & Storytelling & Animation: Tuuli Haapio

Sound: Kloaq

All products and their designs are the property of MOOOI & ARTE International